Press

Window Dressing - New York Post Nov. 2009

11/28/2009

Window Dressing

Two live girls, one couch and not much clothing.

It's not your mother's holiday window display. If traditional is your cup of eggnog, head up to street to Lord & Taylor's and take in the marionette puppets and candy-cane carousels.

But if edgy is on your list this year, check out the live action in a window in an otherwise empty Fifth Avenue building at 38th Street. It's less winter wonderland than peep show, to the delight of gawking crowds yesterday.

The scene is a young woman's apartment, where two shapely models try on clothes, flip through magazines and even paint each other's fingernails. After dark they switch to evening wear, and spend hours getting dressed for a night on the town. All in front of floor-to-ceiling windows.

Creative director Carol Powley, who designed the show for clothing line XOXO, calls these living mannequins "window theater."

"I told them just to hang out and not to engage with the public at all," Powley said. "When I want them to change clothes, I send them a text message. It's very voyeuristic. You want to be looking at them, but you wonder if you should be."

"Half-naked girls will always make people stop and stare," said passer-by Melissa Federico, 24, visiting from Atlanta. "Anyhting new and interactive is a great way to promote a brand. It's just strange that most of the guys watching are guys, even though XOXO only sells women's clothes."

Powley acknowledged that the display was geared toward gift-buying boyfriends.

a