Press

Bethenny Frankel Shapes Up Her Reality TV Show- WWD Apr. 2012

04/05/2012

...“I wanted to create shapewear that you can wear morning, noon and night, because at the end of the night it’s like ‘Get me out of this’….You want to rip it off. This is not strangulation shaping,” explained Frankel.
Regarding the concept of the “Real Woman” campaign, she said, “I’m friends with the girls who work for me and now [TV] viewers can see them all decked out….One has big boobs, one has a big stomach….Everyone has a body part they’re not thrilled about. But it’s also about confidence and everybody feeling better with a little lip gloss and shapewear,” she said...

...“I’m obsessed with this pink cardigan because it makes the shapewear look like ready-to-wear….You button the cardigan for work during the day and take it off at night to show off your sexy shapewear,” she quipped...

...“We’re all Skinnygirls, no matter what size we are, so having these ladies model the collection was a natural and truthful fit,” said Frankel.
The label was launched in 2011 at skinnygirlshapers.com and QVC, and was picked up by Barenecessities.com and Herroom.com this year. The line will also be sold at select Macy’s stores in May...
 

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